July 26, 2017

Google is going to stop scanning your Gmail for ad personalisation

28 June 2017, 02:17 | Candice Butler

Google no longer to scan Gmail messages for selling Targeted Advertisements

Google to stop scanning Gmail messages for targeted advertising

In an attempt to end further confusion between its free and paid products, Google will soon end the controversial practice of scanning the emails of its Gmail users.

"G Suite customers and free consumer Gmail users can remain confident that Google will keep privacy and security paramount as we continue to innovate", Greene stated. But users have the ability to change their account settings and disable ad personalization entirely if they so choose.

On both the enterprise and consumer side, Gmail has become "the world's preeminent email provider", Greene wrote, with more than 1.2 billion total users across both services. In the blog post, Google also called out its anti-spam, anti-phishing, and Smart Reply features for Gmail -- all of which require the company to analyse email content. Google announced those metrics in January. The third option is this list is Ad Settings.

It's unclear how Google's new decision not to scan Gmail messages for advertising purposes altogether may affect that case.

GOOGLE HAS announced a major change that it hopes will silence critics of its privacy.

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It's possible to find out what kind of data Google uses for targeted ads by visiting its advertising settings page while logged into your account.

"When they first came up with the unsafe idea of monetising the content of our communications, Privacy International warned Google against setting the precedent of breaking the confidentiality of messages for the sake of additional income", the charity's executive director Dr Gus Hosein said.

"Like the saying goes, if you're not paying for the product, you are the product". The information gleaned from scanning those emails was used to personalize ads. Just toggle off and the ads will stop for the said account. More than 3 million companies pay to use the G Suite today, according to Greene.

Google will stop scanning the inboxes of free Gmail users to tailor ads for them. G Suite users are not subject to email scans, and now this is being applied to Gmail customers.

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