gamesindustryblog.com
gamesindustryblog.com June 24, 2017


Apple pushes Siri to the fore at annual developer conference

09 June 2017, 09:20 | Sue Hudson

Image Apple WWDC opened on 5 June and will run until 9 June

Apple WWDC opened on 5 June and will run until 9 June

Safari, Apple's web browser, seeks to make users' online experience smoother and less annoying. Focusing on audio quality underscores Apple's strengths in music, and could set it apart from the pack for consumers looking for a reason to buy a home hub.

Apple is also updating the operating software for its Apple Watch, including new watch faces, more personalized alerts that use machine learning to tailor information to you based on your routines and tastes. If the HomePod can do that substantially better than the Echo or Home, it might not matter that Apple gave Amazon and Google a head start and spotted them $200. So far, the service has limited payments to purchases of products and services from companies and other organizations. A revamp of Siri, Apple's voice assistant, is the most-expected new feature on the smartphone front.

As we prepare for Apple's week-long Worldwide Developers Conference (WWDC) and the big news that the tech giant is expected to reveal, there is plenty of news both surrounding this year's event and potential future ones.

Apple has finally unveiled its answer to Amazon's and Google's smart speakers slash digital assistants - and it's called HomePod. It is coming out this fall and will be a free update.

The money can be stored on a virtual card and used with Apple Pay, which Apple expects will be accepted in 50 percent of US retailers by the end of the year.

The company's TV app is also adding Amazon and its Prime Video service later this year for the first time. It's the first time in 15 years that Apple has held its conference in San Jose, the heart of Silicon Valley.

Apple is expected to announce plans for a speaker on Monday.

WatchOS 4 Revealed: Dynamic Apple Watch Faces, Workout App, etc.
The developer preview of the new operating system is available now, with the customer release coming this fall. It will translate user queries to other languages so they can be interpreted by third-party apps.

But the prospect of a completely new Apple product, combined with a more useful Siri, is the most anticipated possibility for analysts and Apple fans.

The lack of a breakthrough device has periodically raised concerns that Apple has become too dependent on the iPhone and supported the theory that the company lost its knack for innovation when its co-founder Steve Jobs died of cancer in 2011. The cylindrical speaker will be around 7 inches tall and features specifications including a seven-tweeter array for directional audio and a 4-inch upward facing woofer for low-end definition.

The speaker is part of Apple's smart home drive, which began with Apple HomeKit.

HomePod doubles as a home assistant since it's powered by Siri.

"Though Apple appears to be playing catch up with Amazon and Google, the primary casualty here may be Sonos".

Siri's name recognition could play a role in HomePod adoption.

With sleek branding, favored integrations with Apple's other products, and the company's retail footprint, HomePod could mature into a true contender if Siri can get smarter.



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