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Baba Ramdev to launch fast food chain to take on KFC, McDonald's
06 May 2017, 02:22 | Ignacio Smith
Baba Ramdev's Patanjali empire is worth crores of rupees
"We are preparing a comprehensive strategy to launch Patanjali Restaurants and Textiles", he said, adding that he would soon give multinationals in the sector a run for their money. But, as the consumer base shifts to Patanjali brand, the company is confident to break the monopoly and is targetting revenue of Rs 20,000 crore in financial year 2017-18 (FY18).
"Our Noida facility would have a production capacity of Rs20,000 crore, Nagpur 15,000 crore to Rs 20,000 crore and Indore Rs5,000 crore, " Ramdev pointed out. MP unit will focus on be products that will be exported to the United States, the United Kingdom, and Canada, besides neighboring countries like China.
Talking about its distribution network, the yoga practitioner said, "We will create more entrepreneurs". In 2016-17, Patanjali Ayurved contributed Rs 9,634 crore to its turnover, while Divya Pharmacy, which manufactures ayurvedic medicine, had clocked Rs 870 crore sales.
Baba Ramdev said Prime Minister Narendra Modi is the brand ambassador of India and not Patanjali.
Baba Ramdev added that the company is also now working on a strategy to enter the restaurants business in the future, besides focusing on growing exports.
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Patanjali, said to be worth Rs 10561 crores, would provide a ready-made clientele to the restaurant, aided with Ramdev's vast fan following.
In fact, he advised some Yoga exercises for officials from traditional FMCG brands in India, as he said, "Turnover figures will force MNCs to go for kapalbhati (a breathing exercise)".
Patanjali's Ayurved division is the star performer for the brand.
In 10 years since its founding, Patanjali has grown its market share to 1.2 per cent share in beauty and personal care market as of 2015, Bloomberg reported.
Some of the flagship Patanjali products include desi ghee (clarified butter), toothpaste, shampoo and herbal bath soap. A jump from Rs 5000 crore revenues to Rs 10,216 crore in a year is no small feat, especially in the cut-throat FMCG sector. Their sales, claim Ramdev, stood at Rs 1,467 crore, Rs 940 crore, Rs 825 core and Rs 574 crore, respectively, in the last fiscal.
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