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Kendall Jenner Pepsi Ad
10 April 2017, 02:15 | Sue Hudson
Pepsi in Hot Water with SFPD Over Terrible Ad
The hokey restaging of recent political history - including protest signs reading "Join the Conversation"- was instantly attacked on the Internet for its insensitivity, specifically to the Black Lives Matter movement.
The outrage and shots being taken at Pepsi and Kendall Jenner for "that" commercial have mostly subsided, but there's still some some venom left in the failed pop culture moment, and it's packed with brand-melting shade.
In a sketch from last night's episode, actor Beck Bennett plays the ad's misguided director. "There's this huge protest in the street, reminiscent of Black Lives Matter", he says. She has been suffering from backlash following her appearance in a controversial Pepsi ad. "The real issues right now with peace and what's going on in the world are so much heavier than handing somebody an unhealthy drink and bringing everyone together", said Kasmir. The ad was blasted on social media after its release, prompting Pepsi to pull the spot a day later. The ad culminates with Jenner handing a Pepsi can to a police officer, who pops the top, takes a swig, and is met with inexplicable roars of approval from the demonstrators.
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Pepsi recently pulled their latest commercial after people criticized it for making light of a serious issue.
A production coordinator, who did not work on the Pepsi commercial, tells PEOPLE the decision to shoot overseas was likely "so that the extras would be cheap". Pepsi removed the ad and expressed regret for it, besides apologizing to Jenner. He asks her to put "Doug" on the phone, who tells him the exact same thing, and then he asks for a black neighbor, who is no more defensive of his position.
However, these adverts aren't the first time a big brand has left a sour taste in people's mouths with advertising that seemed to miss the mark. But former police Chief Tony Ribera says he wasn't offended by the ad, "If I was a loyal Coke drinker, I might be mad that it was Pepsi".
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