gamesindustryblog.com
gamesindustryblog.com April 24, 2017


'Boss Baby' Stays in Charge, Edging 'Beauty and the Beast'

10 April 2017, 02:20 | Sue Hudson

Weekend box office: The Smurfs can't beat Boss Baby or Beauty and the Beast

Alec Baldwin

The third installment in Sony's animated series made its box office debut in third place with just $14 million.

Disney's fourth weekend of "Beauty and the Beast" will finish a close second with about $25.2 million at 4,210 venues in what will be the 10th-highest fourth weekend of all time.

The weekend belonged to family-friendly holdovers "Boss Baby", which took first place, and "Beauty and the Beast" in second place.

The fairy tale, starring Emma Watson and Dan Stevens, has conjured up a magical $432.3 million domestically and a huge trawl of $977.4 million globally, well on its way to $1 billion.

Kendall Jenner Pepsi Ad
Pepsi recently pulled their latest commercial after people criticized it for making light of a serious issue. The ad was blasted on social media after its release, prompting Pepsi to pull the spot a day later.

The new Warner Bros. release "Going in Style" opened in fourth place, which brought in an estimated 12.5 million USA dollars. "Going in Style" took in $4.2 million on Friday, edging "Smurfs: The Lost Village" with $4.1 million. Paramount's "Ghost in the Shell" finished fifth with an estimated 7.35 million USA dollars in its second weekend. Blowback from the casting of Scarlett Johansson in the lead role, rather than an Asian actress, appears to have held down ticket sales. "Kong: Skull Island" crossed the $500 million worldwide mark earlier this week for Warner Bros., Legendary and Tencent.

The PG-rated animated family film featuring the voices of Alec Baldwin has earned an estimated 26.3 million US dollars this weekend, pushing its gross to 89.4 million USA dollars in North America just ten days in theaters, according to studio figures collected by comScore. Its earnings were worse than the 2013 opening of "Smurfs 2", which went on to gross $347.5 million worldwide despite a $17.5 million debut and a heftier $105 million price tag. The faith-based drama, from Pure Flix Films, tells the real-life story of a self-avowed atheist and journalist who sets out to disprove his wife's newfound Christian faith.

At the top of the box office it's Fox's The Boss Baby as the animated feature dropped 48% for an estimated $26.3 million sophomore session as its domestic cume is now just shy of $90 million after ten days in release.

But Sony, which had been banking on the cuddly appeal of the blue munchkins in "Smurfs: The Lost Village", faced disappointing numbers.



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