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gamesindustryblog.com May 24, 2017


Got camera? Facebook adds more Snapchat-like features

30 March 2017, 01:36 | Candice Butler

Image source Instagram

An example Instagram Business Profile shown on a smartphone

Facebook has unveiled "Camera Effects" and "Stories", which bring popular Snapchat features to its app.

The social media giant announced Tuesday a trio of Snapchat-like features coming to its mobile app. Facebook is teaming up with several brands to create masks that'll promote upcoming movies like Despicable Me 3 and Guardians of the Galaxy Vol. 2.

Your news feed is about to look so different on Facebook - or rather, a little more similar to other apps you might use like Instagram or Snapchat.

Facebook is set to launch a clone of Snapchat's Stories feature after testing out the product, a series of photos and videos that disappear after 24 hours, for the last three months.

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Once you get access to stories, you'll find a camera icon in the top left corner of the Facebook app. The company disclosed that it has added an option known as Direct meant for sharing individuals videos and photos with particular friends for a limited period of time. Once the video has been viewed and received it's comments or reply, the conversation is considered to have ended according to Facebook and the video will not be visible on Direct any longer.

Finally, Facebook is adding camera effects to its main app. It's been a gradual transition but the transformation of the Facebook Camera is nearly complete. An update on iPhone and Android available beginning today will let you experience the kind of ephemeral content sharing you're used to seeing in Snapchat right inside your Facebook app. To take photos and videos for Direct or Stories, you have to launch Facebook Camera. Your friends can view photos or videos from your story for 24 hours. Facebook is adding more Snapchat-like features to its app.

According to a promotional video launching the features Facebook has created the new camera feature because "sometimes there are just no words so maybe we should let our cameras do more of the talking".



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