July 26, 2017

United Kingdom government suspends ads amid extremism concerns — YouTube

22 March 2017, 12:47 | Muriel Sparks

United Kingdom government suspends ads amid extremism concerns — YouTube

United Kingdom government suspends ads amid extremism concerns — YouTube

Added by Agency Staff on 20 March 2017.

Matthew Brittin, Google's European chief, has apologised to brands and agencies following recent incidents when adverts from major companies and government agencies appeared next to extremist content on YouTube as a result of programmatic sales.

"This change will enable us to take action, where appropriate, on a larger set of ads and sites" said Google's Chief Business Officer Philipp Schindler.

Havas becomes the first of the global marketing groups to pull all its United Kingdom ad spend from Google/YT. It may not quell the controversy: A British politician has said Google is "profiting from hatred".

"The Havas Group will not be undertaking such measures on a global basis", a Havas spokeswoman wrote in an e-mail.

"I think the best way to do negotiations with any supplier is one on one and in private, and so you won't find us coming out and making big public statements about particular customers".

The issue started when several large organizations pulled advertising from Google and YouTube when their spots were attached to videos featuring extremist material, including a video from former Klu Klux Klan leader David Duke.

According to Reuters, Britain is the largest market for Alphabet's Google outside the U.S., generating $7.8bn largely from advertising in 2016, or almost 9 per cent of the company's global revenue. The U.K. government also placed a restriction on its ads, as did auto giant Hyundai.

Elena Vesnina faces Svetlana Kuznetsova at final in Indians Wells
Elena Vesnina defeated Svetlana Kuznetsova 6-7 (6), 7-5, 6-4 to win the BNP Paribas Open in an all-Russian final on Sunday. Kuznetsova finally sealed the set with the help of a favourable net cord bounce after an hour and 11 minutes.

While the advertiser boycott of YouTube has largely been limited to the United Kingdom and Germany, Brittin confirmed that conversations were happening with "global players" too, and that a comprehensive review of Google and YouTube's policies was underway.

"We accept that we don't always get it right, and that sometimes, ads appear where they should not".

For that matter, Google confirmed in increasing the strength of employees to monitor and speed up the process of deleting ads from all the videos that are hateful and offensive to the audience and their advertising partners.

The most interesting of the changes made by Google to its ads policies as they affect online content is that which gives advertisers control over where to place ads.

Finally, advertisers will be offered "more transparency and visibility on where their ads are running".

The British government put its YouTube advertising on hold on Monday, saying "it is totally unacceptable that taxpayer-funded advertising has appeared next to inappropriate internet content - and that message was conveyed very clearly to Google". We have strict policies that define where Google ads should appear, and in the vast majority of cases, our policies and tools work as intended.

This comes after Google came under fire when its highest-grossing YouTube entertainer included Nazi imagery on his videos. It said it was seeking "urgent assurances" from Google that the problems were being addressed. This would mean that advertisers working with Google are indirectly and unknowingly funding terrorism and extremism through their ads. This is due to instances of advertising appearing alongside potentially harmful content, such as videos from supporters of extremist groups and tutorials on how to tie a noose.

Other News

Trending Now

White House, some conservatives agree on health care changes
Cohn and Mulvaney said CBO should instead should analyze whether patients can actually afford to go to a doctor. Tucker Carlson: "The counties who voted for you will do far worse under your plan" Donald Trump: "Oh, I know".

'No UK Prime Minister should dare stand in way of Scotland's democracy'
May said "now is not the time " to reopen Scotland's independence debate, though she did not rule out a referendum in the future. The problem is that Theresa May, and her Scottish Secretary David Mundell, have both said they won't even discuss the issue.

Yahoo hacking charges against Canadian may be 'politically motivated': lawyer
Those indicted had leased servers and used virtual private networks in the United States and other countries, the indictment says. Proving yet again how hard intrusions can be to detect, the hack unrolled through 2015 to the end of 2016.

Netanyahu, Greenblatt Meet Again to Discuss Security of Israel, Lasting Peace
Peace talks between Israel and the Palestinians have been frozen since 2014 and settlements are one of the most heated issues. However, Israel disagrees with Palestine, citing historical and political links to the land, as well as security interests.

A Look at Gold as the Fed's Rate Hike Looms
Prices on benchmark 10-year Treasuries fell 8/32 to yield 2.531 percent, up from 2.504 percent late on Wednesday. It slid more than 1 percent the previous day to touch 100.490, its lowest since February 17.

March Madness Brings Challenges For Badgers, Golden Eagles
Worse yet, the senior point guard for the University of Wisconsin men's basketball team had pain in his stomach and felt nauseous. After holding off No. 13 Bucknell with an 86-80 win, No. 4 West Virginia will face No. 5 Notre Dame on March 18, at 12:10 p.m.

All eyes on Federal Bureau of Investigation chief as Russian Federation , wiretap claims swirl
Nunes has begun a similar inquiry into the Kremlin's behind-the-scenes attempts to influence the presidential election in Mr. Ted Cruz seemed to back Trump, at least in spirit. "There's no evidence of any wiretap, of Trump Tower".

McDonald's tweet calls Trump 'disgusting excuse of a President'
The @ MCDonaldsCorp account posted a tweet indicating that the controversial tweet was not something the company approved. Mr Trump, who appeared in a McDonald's commercial in 2002 alongside Grimace in Trump Tower, is yet to make a statement.

Injustice 2 Releases Gameplay Video for Firestorm
If you reach level 20 for a character, you can use Source Crystals to save time and level up another character to Level 20 too. Source Crystals can only be bought from the PSN and Xbox One stores and cannot be earned through playing.

Ronald Koeman lays down the law to Romelu Lukaku
He said: "But I think everybody needs to understand ambitions, and his situation I've tried to explain". The post Koeman: Everton Must Hold On To Lukaku appeared first on