July 20, 2017

Mobile strikes back at Verizon's unlimited data plan

14 February 2017, 12:47 | Muriel Sparks

Mobile strikes back at Verizon's unlimited data plan

Mobile strikes back at Verizon's unlimited data plan

Verizon Communications Inc's (VZ.N) announcement that it will once again offer an unlimited pricing plan marks a shift in its thinking as a price war among the four biggest U.S wireless carriers accelerates.

But T-Mobile's feisty CEO John Legere doesn't like being publicly shamed, so he took to Twitter to announce some changes to T-Mobile's ONE plan that should put the company back in front.

Existing customers on T-Moible one will get access to unlimited HD video streaming and 10GB of monthly high-speed hotspot data starting on Friday, February 17, and this is also when the 2 lines for $100/month deal will go into effect.

Your move, Verizon. Your move.

Verizon stopped offering unlimited plans in 2011 largely due to concerns about network capacity and a desire to charge more to customers who were heavier users of data, Dave Heger, senior equity analyst at Edward Jones, said in an interview. Right on top of that, the Un-carrier introduced a new offer of two lines on T-Mobile ONE for just $100. "Everything we've done is to provide the best experience on the best network - and we've built it for the future, not just for today", said Ronan Dunne, president of Verizon's wireless division.

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Comparing unlimited data plans can be complicated. That's because corporate and group discounts do not apply and customers must sign up for paperless billing and AutoPay, using a checking account or debit card. That price is only offered for one year, after which the first line will cost $60, the second will be an additional $40, and each subsequent line will cost $30. Of course, these days "unlimited" seems to mean "limited in these specific and annoying ways", so is the same true for Verizon's plan?

It's about time Verizon began offering an unlimited data plan, and to the surprise of many people, it's actually a very competitively priced plan.

And as with all new plan promotions, new and current customers can also get free smartphones with a trade-in by moving to Verizon's unlimited plan (with a monthly charge for the phone being offset by a monthly credit for the trade-in). T-Mobile has not given specific details on the new resolution that'll be available to ONE subscribers, but "HD" likely equates to 720p.

However, there's a catch: after customers reach 22GB of data, Verizon may prioritize these subscribers' data behind other customers during network congestion.

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